TNX by Lior Koka
Where chic meets clean
As a freelance designer, I had the opportunity to collaborate with TNX and create an e-commerce app that not only showcased their unique range of products but also resonated with their hip and young target audience.
the brand
TNX stands out from traditional cleaning product companies by presenting cleaning as an enjoyable and stylish activity. The brand's essence revolves around being 'chic to clean'. It was paramount that the app design encapsulated this spirit while ensuring ease of use and accessibility.
challenge
One of the key challenges was striking the right balance between the brand's energetic visual identity and maintaining a user-friendly interface.
In line with the brand's philosophy, the app design kept the spotlight on the products themselves. Large, high-quality images of the cleaning products were incorporated to showcase their uniqueness. This approach adheres to the UX principle of 'content first', enabling users to engage with the products seamlessly and make informed choices.
research and inspiration
I conducted an in-depth study of successful fashion retail apps like ASOS, Zara, and Mango. These apps were known for their clean layouts, intuitive navigation, and product-focused designs. I drew inspiration from their user interfaces, seeking to replicate the seamless shopping experience they provided.
app map and user flows
From the initial stages of searching for a product to the final confirmation of a purchase, I designed multiple pages that facilitated smooth navigation, ensuring that users could effortlessly find and select their desired products. Furthermore, the design process extended to developing pages that allowed users to create profiles, manage wish lists, and even subscribe to a membership for exclusive benefits.
take away
By harmonizing playful aesthetics with intuitive navigation, this case study underscores the power of design to transform ordinary activities into engaging and enjoyable interactions.
